We may soon see changes in texting-while-driving laws all over the US. According to the study, states which consider texting while driving a primary offense have seen an 11% drop in fatalities among 15- to 21-year-olds. Based on the Ohio Department of Public Safety's most recent reports, this would mean that if Ohio adopted a similar law, Ohio might see about 31 lives saved every year. If nothing else, this study hopefully sheds light on how dangerous distracted driving can be: in 2012, 293 Ohio injuries and deaths were attributed to driving while distracted by an electronic device. What should a driver do until Ohio treats texting and driving as a primary-offense? Don't text and drive and keep your eyes open. Simply put: texting while driving is dangerous.
Who is more likely to text behind the wheel, teenagers or adults? Surprising, a new study by AT&T found that adults are more likely to be texting while driving despite the wide-spread belief that teenagers are responsible for a majority of distracted driving car accidents.
Marketing to teenagers is no easy feat. They are knowledgeable, not easily impressed, are often skeptical and expect that if a company or agency wants them to listen, the message better be both important and relevant to their lives. It is not always easy to reach the consciousness of American teens, but at times, doing so is critical.